Advancing our vision

[Speaker speaking at a podium.]

(0:00) Words on screen: It’s my immense pleasure to announce that the grand prize winner of the Rural and Remote Community Cancer Screening Challenge is Gateway Centre of Excellence in Rural Health in Goderich, Ontario.

[The camera pans out as the audience applauds. The speaker remains at the podium. The screen transitions to the grand prize winner standing in a building lobby.]

(0:15) Words on screen: So, our population is older, and traditionally, people would seek out their medical advice at a physician’s office. But in our region, over 20,000 people within two of our counties do not have a family physician. So, I think our strategy is to help get the information out there without them relying on that primary care provider. And we’re going to meet the people where they are at in their safe

[Over-the-shoulder view of an individual looking at medical imaging displayed on a computer monitor. A physician discusses medical imaging with a patient. Aerial footage shows rural farm fields. The video returns to the grand prize winner standing in the lobby. An individual speaks into a microphone to a room of attendees as the camera pans across audience members.]

(0:46) Words on screen: environments outside of a clinical setting. We are going to work really hard to make our project scalable across Canada for sure. And I think that, you know, other communities, if they meet their people at their level and introduce the ideas and the screening concepts at local events, health fairs and things that are happening, that we can reach a lot more people on that one to one. We’re so thrilled to be working with the Canadian Cancer Society and receiving this funding, which will

[Cancer Trials Canada informational card. An individual stands beside a large television monitor displaying a presentation. Another individual presents to an audience in a room with a suspended television monitor displaying presentation content. An upward column transition reveals another presenter speaking to fire personnel in a fire hall garage with a large screen displaying presentation slides. Two individuals stand on opposite sides of an informational booth, both looking toward the camera. The video returns to the grand prize winner in the building lobby. A group of individuals, including the grand prize winner, stand behind an informational table beside an escalator.]

(1:16) Words on screen: incredibly help a charity like ours to really deliver the message to our rural residents that screening is so imperative.

[The camera gradually zooms in on the group standing behind the informational table beside the escalator. The video returns to the grand prize winner speaking in the building lobby as people walk in the background. A green rectangle displays the MaRS logo beside the Canadian Cancer Society logo, separated by a white vertical line.]