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Countering online misinformation about cancer causes and prevention

Man sitting on couch looks confused at his computer
Misinformation about what increases or decreases cancer risk is common and can include outdated or incorrect information. The sheer volume of misinformation online – from blogs to social media – can cause confusion and anxiety. But it can also be dangerous because it may influence the decisions people make about their health.

“The landscape of health information available online is constantly shifting and is subject to rampant false information that could mislead or even harm people who are trying to reduce their cancer risk or navigate the cancer care system,” explains Dr Cheryl Peters, a Canadian Cancer Society (CCS)-funded researcher.
CCS-funded researcher Dr Cheryl Peters
CCS-funded researcher Dr Cheryl Peters 
Understanding how and why misinformation spreads is key to reducing it and providing people in Canada with reliable information guided by evidence. That’s why Dr Peters is leading a team to investigate how people in Canada access cancer information online.

By running focus groups and reviewing social media platforms and online stories, Dr Peters and her team are working to understand the drivers of misinformation and the challenges people face in finding accurate cancer information online.

Helping people in Canada counter cancer prevention misinformation

Ultimately, Dr Peters and her team will use their findings to develop an innovative digital strategy with resources such as videos, infographics, how-to guides and more.

This work will help people in Canada recognize misinformation and improve their health literacy. Because when people have access to trusted, reliable information to know what causes and treats cancer, and are equipped to know what doesn’t, they can make informed decisions to improve their health.

How CCS can help

In addition to funding research projects like Dr Peters’, CCS makes accurate and trustworthy cancer prevention information accessible online 24/7.

We know that about 4 in 10 cancer cases can be prevented through healthy living and policies that protect our health. Learn simple ways to reduce your risk of cancer by:

CCS is here to help answer your questions. Call us at 1‑888‑939‑3333, or connect with us via live chat at the bottom right of your screen.