The Together, Let's Dethrone Colon Cancer campaign reminds Quebecers of the importance of early detection.
MONTREAL, QC –
As part of National Colorectal Cancer Awareness Month, the Canadian Cancer Society (CCS)’s Together, Let's Dethrone Colon Cancer campaign encourages Quebecers aged 50 to 74 to talk about the early detection of this cancer and to learn about the fecal immunochemical test (FIT) from a doctor or nurse practitioner.
Given that colorectal cancer is still the second leading cause of cancer death in Quebec and that the province is the only one in the country not to have an organized colorectal cancer screening program, the importance of prevention and early detection cannot be overstated.
Although the FIT test is key to dethroning colon cancer, 76% of respondents from a 2022 Léger poll said they had never even heard of it—a sad reality given that it helps detect precancerous lesions that can be easily and safely removed before they can turn into cancer. Moreover, this simple, quick, painless, non-invasive and non-restrictive screening test can be done in less than two minutes in the comfort and privacy of your own home.
“When colorectal cancer is detected and treated at an early stage (stage 1 or 2), the odds of successful treatment increase and the five-year survival rate is at least 90%. That’s why it’s so important to talk about the FIT screening test, because when it’s done in time, it can interrupt the progression of colorectal cancer and save lives,” explains Alexandra Lalonde, Project Manager, Cancer Prevention and Health Promotion at CCS.
Colon cancer is known as a silent killer because there are fewer or no symptoms early on. As a result, nearly one in two colorectal cancer cases is already at stage 3 or 4 when detected, meaning it has spread to other parts of the body. At the most advanced stage (stage 4), the survival rate for this cancer is less than 11%. In 2022, nearly 6,200 Quebecers were diagnosed with colorectal cancer and an estimated 2,550 died of the disease.
Unfortunately, the many taboos surrounding colon cancer still prevent many people from stepping up and taking the FIT test. So, from March 1 to 31, let's break the taboos surrounding colorectal cancer and take action in the face of this disease. Together, let's break the taboos. Let's talk about colon cancer. Let's talk about early detection.
About the Canadian Cancer Society
The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. As the voice for people who care about cancer, we work with governments to shape a healthier society. No other organization does all that we do to make lives better today and transform the future of cancer forever.
Help us make a difference. Call 1-888-939-3333 or visit cancer.ca today.
For more information, please contact:
DIFOLCO Communications representatives
Koralie Gagnon
819-434-2426
Sarah Gosselin
579-488-4426