Move Your Butt.
Get screened for colorectal cancer.

[Two people walking. Only their backs are shown from waist down.]

Narrator: Everyone has one. 

Narrator: We look at it, we touch it, and we move it every day. 

[A woman bends down to pet a dog.]

[One woman walking.  Only their back is shown from waist down.]

[A man puts his wallet in the back pocket of his jeans.]

[A woman dances with two children.  She is moving her hips.]

[A man spins around with his arms out while a child rides on their back.]

Narrator: We need it to get both little things and big things done.

[A man and a child are playing ice hockey on an outdoor rink.]

[Two people are dancing with their hands on each other's waist.]

[A person is riding a stationary bicycle in a fitness centre.]

Narrator: But when it’s time to talk about it, we get all quiet. Colorectal cancer is the 2nd deadliest cancer in Quebec. Nearly 95% of cases occur after the age of 50.

[A woman wearing a stethoscope leads a man into a room.] [A man sits in a deck chair.]

[A montage of imagery of people being shown from behind.]

Narrator: Yet, colorectal cancer can be detected early with a simple, quick and painless screening test that which you can take at home. It could change your future. 

[A man is shown climbing stairs]

[A woman is shown from behind exercising.]

[A person is shown riding a bike along a road in wooded area]

[A person is bending over.]

Narrator: It could change your future

[A man and woman are walking on the beach holding hands.]

Narrator: Two minutes and it's done.

[A woman is closing a drawer in her kitchen. She uses her hips to do it.]

Narrator: Move your butt, take the test.

[A person is standing up from a chair, grabbing a screening test and going into a bathroom.]

[People are shown from behind, holding each other by the shoulders.]

Words on screen: Bouge tes fesses. Fais le test de dépistage du cancer colorectal.

[The Canadian Cancer Society logo and the words “Ça prend une société” appear on screen.]

[An animated yellow line wraps around a colorectal cancer screening test. When the test opens, the following sentences are animated on a blue background.]

Words on screen: Did you know that there is a simple, quick, painless, at-home screening test that can detect blood in your stool and prevent colorectal cancer? 
If you're between the ages of 50 and 74, there are two ways to request the screening test:

[The number 1 is in a yellow circle, which animates and turns into a yellow fillet that encircles the visual of a search bar with the words “Book an appointment on Clic Santé”.] 

[On the website homepage of the Clic Santé platform, the words “Colorectal cancer screening” appear in the search bar, along with “Book an appointment”.]

[The number 2 is in a yellow circle, animated and transformed into a conversation bubble with the words “Speak with a doctor or specialized nurse practitioner.”.]

Words on screen: When you get home, take the test.    

[A door is illustrated; the yellow line encircles the doorknob and opens it. The colorectal cancer screening test is behind the door, opens and makes a smear motion.]

Words on the screen: Two minutes, and it's done!  

[The test closes and is placed in a biohazard bag.]

Words on screen: Return your test to the place where you got it. 

[The yellow line encircles words on upcoming animated screens with blue background.]

Words on screen: Medical monitoring is provided, even without a family doctor.
The sooner colorectal cancer is detected, the better the odds of survival. 
Getting tested could change your future. 

[The campaign logo is animated, with the words “Move your butt” bouncing off a visual. The words “Move your butt, get screened for colorectal cancer” appear on the screen.]

[The Canadian Cancer Society logo, the words "It takes a society" and the website cancer.ca/moveyourbutt appear on the screen.]