Joan's story: Going dry to honour a memory
In late July of 2021, Joan McVean lost her husband Don to prostate cancer. Joan wasn't able to celebrate Don's life with family and friends due to pandemic restrictions at the time. But she still wanted to find a way to honour his memory. With Dry Feb, Joan could honour Don while fundraising for vital research.
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As a first-time participant Joan found it easy to get signed up on the Dry Feb website and get started fundraising. She initially set a fundraising goal of $250 but within 20 minutes of sending out her first five emails she raised $350. Wanting to do even better, Joan reached out to the fundraising team at the Canadian Cancer Society (CCS) to learn how she could reset her fundraising goal. Joan learned she could personalize her emails and speak to the people who knew her and Don.
She sent these personalized emails to everyone on her email list and got even more donations. By the end of Dry Feb Joan had raised $5000 in honour of Don and cancer research.
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The funds Joan raised, as part of Dry Feb, were important to her because of the support she and Don had received from CCS during his treatment. The Wheels of Hope program ensured that Don was able to receive safe and reliable transportation to his appointments and treatment. The transportation support eased the stress on Joan so she could focus on Don and not how they would get his treatment.
The money raised by Joan, in Don’s honour, helps people affected by cancer feel less alone and overwhelmed. When we spoke to Joan she told us just how important it is to let others know about the resources CCS has available. “Many of us like to try and think that we'll manage on our own and so forth but just knowing that they're there, that there are people there to support you, helps so much.”