Our values

Our volunteers and staff have a bold purpose that drives them every day. We inspire people and organizations to act together in common cause, we put people affected by cancer first and we deliver our best every day. We embrace our organizational values which serve as guidelines for our conduct and behaviour as we work to unite and inspire all Canadians to take control of cancer.

Courageous

We have unstoppable determination in the face of cancer
We have a bold purpose that drives us every day
We are innovators, early adopters and powerful influencers
We are authentic

United

We inspire people and organizations to act together in common cause
We collaborate and welcome participation from everyone affected by cancer
We recognize everyone's uniqueness and the strengths that lie in differences
We are optimistic, knowing that together we can make life better today and transform the future of cancer

Caring

We put people affected by cancer first
We are empathetic, kind and compassionate
We listen and learn from every person
We work to understand diverse needs and reduce barriers

Rigorous

We are grounded in science and respect the complexity of cancer
We aim for excellence, evaluate our impact, and take an ambitious approach in all our work
We seek opportunities to learn and grow
We deliver our best every day